The inspiration behind LA MAR was to recreate the smell of our skin after jumping in the ocean wearing a luxurious perfume.

HOUSE OF BŌ fragrances are created with the highest quality of raw, natural, and sustainably sourced ingredients. The essences in our BŌllaborations adhere to our stringent guidelines for human integrity and environmental preservation.

Our cleanly formulated scents are a blend of natural essences combined with the innovation of green science to create sophisticated perfumes.

Gender-Neutral for All Human Beings

Vegan, Cruelty-Free

Natural & Skin-safe Aroma Molecules

Contains Organic Ingredients

Sustainably & Ethically Sourced

No Artificial Colorants

LA MAR Parfum contains over 90% natural ingredients derived from natural molecules.

**Fragrance includes: White ginger lily ScentTrek® Grapefruit essence (Florida), Pink pepper essence (Madagascar), Almond milk accord, Saltwater accord, Jasmin "Grandiflorum" absolute SSV*, Sambac absolute (India), Ginger "fresh Shimoga" essence (Japan) Orpur®, Tuberose absolute (India) Orpur®, Benzoin tears resin (Laos) Orpur® SSV*, Tolu balsam, Coconut accord, Vanilla bean absolute (Madagascar), Orpur® SSV* 

Alcohol denat., fragrance (parfum)**, water (aqua/eau), linalool, benzyl salicylate, limonene, hydroxycitronel- 1.5" lal, citronellol, geraniol, benzyl benzoate, citral, farnesol, benzyl alcohol, isoeugenol 

ORPUR® Meaning “Pure Gold” in French, Orpur is a qualification awarded by our Perfumers to the most exclusive, finest qualities of natural materials. The highest standards to inspire endless creativity.

SSV* SOURCING FOR SHARED VALUE (Natural Ingredients)

RESPONSIBLE SOURCING: Working with suppliers who respect both people and the environment.

SOURCING AT ORIGIN: 
Initiatives target the direct sourcing of raw materials. Our teams work with collection networks, local smallholder farmers, intermediate suppliers and partners. These personal relationships help ensure our supply of raw materials, but also strengthen the local economy.

COMMUNITIES AT SOURCE:
 Helps producer communities with social and environmental projects from schools, good agricultural practices and finding ways to mitigate climate change.

House of Bō’s first bōllaboration was blended by world-renowned perfumer Rodrigo Flores-Roux under the creative direction of Bernardo Möller. These perennial fragrances transcend genders and time.

House of Bō’s eau de parfums unfold with high concentrations of noble raw ingredients that can be layered and combined to create a unique personalized fragrance.

Each scent can be magnified, muted or fused with other fragrances from our Haute Perfumery collection to create one of a kind sillage.

RECOMMENDED PAIRING: AGUA DE SANTOS

Each Bō Parfum is hand made and hand-assembled, allowing limited production runs.

Each spray scent is carefully encased in recyclable glass and is decorated with a stunning cap made from natural reclaimed travertine marble stone that is hand-sculpted by local Mexican artisans.

Bō fragrances are created with raw ingredients. From the perfumer's mind to your hands.

Every Bō Parfum is made with love, dedication and purpose.