LA MAR

PARFUM
4.7
Rated 4.7 out of 5 stars
105 Reviews
$365

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LA MAR's captivating and sultry white floral essence with seawater notes will transport you to a majestic and untouched secret destination in Mexico’s Riviera.

La Mar is a Bōllaboration with world-renowned perfumer Rodrigo Flores-Roux.

"Imagine the smell of your skin after emerging from the sea with an exquisite and luxurious floral perfume."

Top Notes: Arabian Jasmine, Pink Pepper, Seawater
Heart Notes: Gardenia Mexicana, Indian Tuberose, Shimoga Ginger
Base Notes: Coconut, Almond Milk, Sambrani Tears

 

OLFACTORY FAMILY: FLORAL, MARINE 
CAP: White Quartz. Promotes happiness and calmness.

PERFUMER: 
Rodrigo Flores-Roux

FOR ALL HUMAN BEINGS #SoulsHaveNoGender

 

Each Bō Perfume is hand made and hand-assembled, allowing limited production runs.

INGREDIENTS

The inspiration behind LA MAR was to recreate the smell of our skin after jumping in the ocean wearing a luxurious perfume.

HOUSE OF BŌ fragrances are created with the highest quality of raw, natural, and sustainably sourced ingredients. The essences in our BŌllaborations adhere to our stringent guidelines for human integrity and environmental preservation.

Our cleanly formulated scents are a blend of natural essences combined with the innovation of green science to create sophisticated perfumes.

  • Gender-Neutral for All Human Beings
  • Vegan, Cruelty-Free
  • Natural & Skin-safe Aroma Molecules
  • Contains Organic Ingredients
  • Sustainably & Ethically Sourced
  • No Artificial Colorants

  • LA MAR Parfum contains over 90% natural ingredients derived from natural molecules.

    **Fragrance includes: White ginger lily ScentTrek® Grapefruit essence (Florida), Pink pepper essence (Madagascar), Almond milk accord, Saltwater accord, Jasmin "Grandiflorum" absolute SSV*, Sambac absolute (India), Ginger "fresh Shimoga" essence (Japan) Orpur®, Tuberose absolute (India) Orpur®, Benzoin tears resin (Laos) Orpur® SSV*, Tolu balsam, Coconut accord, Vanilla bean absolute (Madagascar), Orpur® SSV* 

    Alcohol denat., fragrance (parfum)**, water (aqua/eau), linalool, benzyl salicylate, limonene, hydroxycitronel- 1.5" lal, citronellol, geraniol, benzyl benzoate, citral, farnesol, benzyl alcohol, isoeugenol 

    ORPUR® Meaning “Pure Gold” in French, Orpur is a qualification awarded by our Perfumers to the most exclusive, finest qualities of natural materials. The highest standards to inspire endless creativity.

    SSV* SOURCING FOR SHARED VALUE (Natural Ingredients)

    RESPONSIBLE SOURCING: Working with suppliers who respect both people and the environment.

    SOURCING AT ORIGIN: 
Initiatives target the direct sourcing of raw materials. Our teams work with collection networks, local smallholder farmers, intermediate suppliers and partners. These personal relationships help ensure our supply of raw materials, but also strengthen the local economy.

    COMMUNITIES AT SOURCE:
 Helps producer communities with social and environmental projects from schools, good agricultural practices and finding ways to mitigate climate change.

    PERFUME LAYERING

    House of Bō’s first bōllaboration was blended by world-renowned perfumer Rodrigo Flores-Roux under the creative direction of Bernardo Möller. These perennial fragrances transcend genders and time.

    House of Bō’s eau de parfums unfold with high concentrations of noble raw ingredients that can be layered and combined to create a unique personalized fragrance.

    Each scent can be magnified, muted or fused with other fragrances from our Haute Perfumery collection to create one of a kind sillage.

    RECOMMENDED PAIRING: AGUA DE SANTOS

    LIMITED AVAILABILITY

    Each Bō Parfum is hand made and hand-assembled, allowing limited production runs.

    Each spray scent is carefully encased in recyclable glass and is decorated with a stunning cap made from natural reclaimed travertine marble stone that is hand-sculpted by local Mexican artisans.

    Bō fragrances are created with raw ingredients. From the perfumer's mind to your hands.

    Every Bō Parfum is made with love, dedication and purpose. 

    MEANING OF BŌ
    is the phonetic sound for Beau

    Etymology:

    English word: *beau (SIGNIFICANT OTHER) borrowed from French: *beau (BEAUTIFUL) comes from Latin: *bellus (PLEASANT) and later Proto-Italic: *dwenos (GOOD)


    THEY TALK ABOUT US

    Immediately transports you to an ideal place of eternal seawater kisses

    This fragrance makes you feel like you’re sipping a drink on a beach in Mexico. And who doesn’t want that?

    Creamy with just a hint of seawater

    This perfume hits all the right beachy, summertime notes of grapefruit, Arabian jasmine, white lily, coconut and even seawater, all that’s missing is some sand

    LA MAR

    Floral Marine

    Sensual – Creamy – Marine

    A sultry fragrance gem that embodies effortless sensuality.

    House of Bō’s best-seller and cult favorite LA MAR, opens up with fresh milky floral notes infused with a healthy dose of glistening solar energy. This transportive and transformative fragrance seamlessly unfolds its ultra luxe ingredients from floral to marine to a smooth gourmand, reminding us of the eternal summer we all long for.

    "I wanted to recreate the smell of your skin after diving into the ocean wearing an exquisite floral perfume".
    — Bernardo Möller, Founder & Creative Director of Bō

    Perfumer Video

    Ingredients

    Olfactory Family: Floral Marine

    ARABIAN JASMINE

    SEAWATER

    PINK PEPPER

    INDIAN TUBEROSE

    GARDENIA MEXICANA

    SHIMOGA GINGER

    COCONUT

    ALMOND MILK

    SAMBRANI TEARS

    Cap Meaning

    WHITE QUARTZ

    Promotes happiness
    and calmness.

    PERFUMER: Rodrigo Flores-Roux

    FOR ALL HUMAN BEINGS #SoulsHaveNoGender

    Each Bō Perfume is hand made and hand-assembled, allowing limited production runs.

    • LIMITED AVAILABILITY

      Each Bō Parfum is hand made and hand-assembled, allowing limited production runs.

      Each spray scent is carefully encased in recyclable glass and is decorated with a stunning cap made from natural reclaimed travertine marble stone that is hand-sculpted by local Mexican artisans.

      Bō fragrances are created with raw ingredients. From the perfumer's mind to your hands.

      Every Bō Parfum is made with love, dedication and purpose. 

    • LAYERING

      House of Bō’s first bōllaboration was blended by world-renowned perfumer Rodrigo Flores-Roux under the creative direction of Bernardo Möller. These perennial fragrances transcend genders and time.

      House of Bō’s eau de parfums unfold with high concentrations of noble raw ingredients that can be layered and combined to create a unique personalized fragrance.

      Each scent can be magnified, muted or fused with other fragrances from our Haute Perfumery collection to create one of a kind sillage.

      RECOMMENDED PAIRING: AGUA DE SANTOS

    • ABOUT INGREDIENTS

      La Mar Parfum contains over 90% natural ingredients derived from natural molecules.

      Alcohol denat., fragrance (parfum), water (aqua/eau), linalool, benzyl salicylate, limonene, hydroxycitronel- 1.5" lal, citronellol, geraniol, benzyl benzoate, citral, farnesol, benzyl alcohol, isoeugenol.

    REVIEWS

    4.7
    Rated 4.7 out of 5 stars
    Based on 105 reviews
    Total 5 star reviews: 76 Total 4 star reviews: 29 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
    100%would recommend these products
    105 reviews
    • A
      Allie
      Flag of United States
      LA MAR
      Reviewing
      LA MAR
      I recommend this product
      Rated 5 out of 5 stars
      2 months ago
      Beachy and lush

      Feels like wearing summer. Beachy, fresh, feminine (but I did have a guy tell me he liked it so much he would also wear it himself)

    • J
      Jennifer
      Flag of United States
      LA MAR
      Reviewing
      LA MAR
      I recommend this product
      Rated 5 out of 5 stars
      2 months ago
      Stunning!

      La Mar from House of B_ is one of the most beautiful fragrances I've had the opportunity to smell! It is romantic and luminous!! It's totally a fragrance that a bride should wear at her wedding! Yet again, a fragrance that so well balanced! It opens a hint of soft citrus and pink pepper. Within seconds the jasmine and gardenia start to show their beauty, with the lactonic notes of coconut and almond milk creating a "see-through" silky veil on the stunning white flowers. It has decent longevity and sillage! I really look forward to wearing the fragrance out and see if others love it as I do! To me, this is a very special fragrance. Cost will be an issue for some. However, when I buy my bottle, I will wear this at any opportunity possible! It will become my signature scent! Darn House of B_, you are going to bankrupt me!____

    • O
      OLGA
      Flag of United States
      LA MAR
      Reviewing
      LA MAR
      I recommend this product
      Rated 4 out of 5 stars
      3 months ago
      Beautiful white flowers

      Soft white floral scent, with a hint of coconut. Smells great, but on my skin lasts no longer than a few hours.

    • A
      Audrey
      Flag of United States
      LA MAR
      Reviewing
      LA MAR
      I recommend this product
      Rated 5 out of 5 stars
      3 months ago
      Beat Expectations

      First month, so wasnt suree what to expect. I have a hard time finding scents online that match my expectations based one on notes I know I love. Add to that the additional prem surcharge, I thought I was setting myself up to be disappointed. Well, Im blown away at first spritz. The floral top notes and middle notes I love were immediately there. And it is drying down a bit softer and spicier. No way to tell longevity yet, but if it does well I probably willl be purchasing the full size bottle.

    • C
      CARRIE
      Flag of United States
      LA MAR
      Reviewing
      LA MAR
      I recommend this product
      Rated 4 out of 5 stars
      3 months ago
      Smells as described

      This is well done and matches its marketing. It isn't daring or unusual, but it's a quality take on this scent profile.

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